http://impnerd.com/adsense-misconceptions-vs-realities
AdSense is often seen as the go to advertising program for new bloggers and site owners. It is easy to implement, pays fairly well and accepts just about anyone.
Because of AdSense’s popularity it has become the brunt of spammers and bloggers giving disinformation. Fly-by-nighters and $1-suckers are offering their ‘expertise’ on a subject they have no real experience other than their precious $100 payout after 6-months of usage (if they make it that long before being kicked out).
What really gets my buttons boiling (yeah two different sayings, so what?) is the misconception that “AdSense is for everyone!” Hell no it isn’t! Not every blog can have a 5% CTR and not every site wants to give 25% of their earnings to a $190 billion company.
Google AdSense does offer other ways to earn money other than click-through ads, but that is still their bread and butter. Making much from their CPM ads are hard to come by for newer bloggers/site owners–due to them mainly being site-specific ads. PPA ads completely suck when it comes to Google. Who really wants to advertise a product that might disappear in 24 hours?
AdSense Misconceptions
- Bloggers say to put 2 300×250 ads directly below title and above the content.
- Bloggers say put them by links that look the exact same.
- Bloggers say to put them in areas of mis-clickability.
- AdSense is for every site. (already mentioned above)
- AdSense pays the best.
First off, fuck them. They have no clue what is going on. Secondly, they probably only used AdSense for 2 days before getting kicked from the program.
AdSense Realities
- Definitely, NO. If your sole purpose of your blog is to drive your visitors away, by all means go ahead with this dumb-ass idea. If your sites purpose is to engage your readers and have an ad here or there and still want an ad below the title, try a 468×60 banner. It is cleaner, looks better and will allow your visitors to see the actual content. (As a side note, putting 2 300×250 ads directly below your h1 tag will probably make smart-pricing eat you alive.)
- Once again, smart-pricing! By placing AdSense by links that look exactly the same (such as editing your CSS to be exact font-style and link style) you are relying on mis-clicks. Clicks that probably wouldn’t have happened if they had known they were leaving your site.
- This one relates to the one above. If you are using a service that requires someone to click and you purposely put AdSense so close that if you are off by 1em you hit an ad, your account will officially be in the pit of AdSense as the wanna-be $1 maker.
- AdSense although easy to be approved and blah blah isn’t for everyone, especially new sites. You might be tempted to plaster AdSense ads all over and hope for a few clicks, but it will end in disappointment. Most sites in entertainment are better off with CPM and most technology sites are better off with PPA or direct-sales. That’s just how life is.
- Meh, AdSense doesn’t always pay the best. In some circumstances, of course it may, but in most it does not. AdSense strives on their ease of use, globalization of their program and the fact you can live in freaking Kiribati and still be paid.
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